How do domestic and international high-end hotel brands receive and manage customer feedback?
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DOI: 10.1016/j.ijhm.2018.08.017
Abstract: Abstract This study assesses social media content produced by customers and related review-management strategies of domestic and international hotel chains in Mainland China. Descriptive statistical methods and multilevel regression are employed. The results suggest that:… read more here.
Keywords: hotel; customer; domestic international; high end ... See more keywords