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Published in 2021 at "Journal of Interactive Marketing"
DOI: 10.1016/j.intmar.2020.08.003
Abstract: Abstract Empirical results about the effect of open reserve price on ending prices in auctions are mixed, with some researchers finding a positive effect on ending price and others reporting a negative or no effect.…
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Keywords:
reserve prices;
open reserve;
ending prices;
price ... See more keywords
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Published in 2018 at "Journal of Hospitality and Tourism Management"
DOI: 10.1016/j.jhtm.2018.06.002
Abstract: Abstract The widespread use of prices ending with a 9 (e.g. $7.99) is well documented in the Western context, particularly in North America. However, price ending is somewhat different in Asian cultures, with the overrepresentation…
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Keywords:
price ending;
study;
ending prices;
price ... See more keywords