Determinants of purchasing intentions of energy-efficient products
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DOI: 10.1108/ijesm-05-2018-0009
Abstract: Purpose This paper aims to identify factors affecting consumers’ purchasing intentions of energy-efficient products (energy awareness, perceived benefits, perceived price and consumers’ attitudes). Also, it examines the effect of consumers’ attitudes on purchasing intentions of… read more here.
Keywords: consumers attitudes; perceived benefits; energy awareness; energy ... See more keywords
Increasing energy awareness through effective advertising messages – a neurophysiological approach to engagement study
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DOI: 10.14254/1795-6889.2024.20-3.12
Abstract: The article presents the application of neurophysiological measurements to evaluate the effectiveness of advertising messages to increase energy awareness. The study focuses on two commercials promoting pro-ecological behaviors. The level of audience engagement was analyzed… read more here.
Keywords: effective advertising; engagement; advertising messages; advertising ... See more keywords
Energy Awareness, Energy Use, and Energy-Saving Opportunities in the Caribbean: The Island Curaçao as a Case Study
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DOI: 10.3390/en17194829
Abstract: Household energy consumption represents a significant share of global energy usage, highlighting the importance of understanding the factors that influence energy use and identifying potential strategies for conservation. The Caribbean region faces unique challenges in… read more here.
Keywords: energy; saving opportunities; energy saving; energy use ... See more keywords