Enhancing member-institution relationships through social media: The role of other-user engagement behavior and similarity perceptions
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DOI: 10.1016/j.jbusres.2020.07.050
Abstract: Abstract Social media facilitates more frequent, immediate, and larger-scale exposures of people affiliated with a group than was previously possible. However, little is known about how this occurs in the case of institutions’ brand pages… read more here.
Keywords: social media; engagement behavior; member; member institution ... See more keywords
Customer brand engagement behavior in online brand communities
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DOI: 10.1108/jsm-08-2016-0293
Abstract: This study aims to investigate the moderating role of cultural value orientations on the relationship between brand ownership and customer brand engagement behavior through brand responsibility and self-enhancement.,Respondents came from firm-managed online smartphone brand communities… read more here.
Keywords: engagement behavior; brand; customer brand; customer ... See more keywords
Fostering Academic Engagement in Post-graduate Students: Assessing the Role of Positive Emotions, Positive Psychology, and Stress
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DOI: 10.3389/fpsyg.2022.920395
Abstract: Aim The current study attempted to assess the effect of positive emotion on post-graduate students’ psychological capital (PsyCap) as well as on their academic engagement behavior. Also, the direct relationship between PsyCap and academic engagement… read more here.
Keywords: post graduate; graduate students; engagement behavior; academic engagement ... See more keywords
Effect of e-service quality on customer engagement behavior in community e-commerce
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DOI: 10.3389/fpsyg.2022.965998
Abstract: Customer engagement behavior is a critical success factor for community e-commerce. While many community e-commerce websites are currently improving service quality to enhance customer engagement behavior, little is known about how such e-services affect customer… read more here.
Keywords: community commerce; engagement behavior; customer; customer engagement ... See more keywords
Value acquisition, value co-creation: The impact of perceived organic grocerant value on customer engagement behavior through brand trust
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DOI: 10.3389/fpsyg.2022.990545
Abstract: Affected by COVID-19, there is a growing trend toward healthy lifestyles and organic food consumption. The literature on organic foods focuses on the factors that influence buying behavior. A thriving organic business requires both sustained… read more here.
Keywords: engagement behavior; value; customer engagement;
Stakeholder Engagement Behavior(s) in Sustainable Brownfield Regeneration: A Network Embeddedness Perspective
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DOI: 10.3390/ijerph19106029
Abstract: Brownfield regeneration (BR) is an important initiative for sustainable land development and the promotion of carbon neutrality. Insufficient stakeholder engagement is one of the main obstacles to the progress of BR. The relationship network formed… read more here.
Keywords: network; stakeholder engagement; engagement behavior;
Promoting Customer Engagement Behavior for Green Brands
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DOI: 10.3390/su13158404
Abstract: This study aims to investigate the impact of desired self-identity, green perceived value and altruistic values on brand loyalty towards green brands (i.e., electric and hybrid cars) and the mediating role of customer engagement behavior… read more here.
Keywords: engagement behavior; customer engagement; brand loyalty; engagement ... See more keywords