Antecedents and consequences of customer brand engagement in integrated resorts
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DOI: 10.1016/j.ijhm.2018.05.020
Abstract: Abstract The present study identifies the key antecedents and outcomes of customer brand engagement in the integrated resort context using a mixed method. A qualitative study reveals that integrated resort brand experience is multidimensional, and… read more here.
Keywords: customer brand; engagement integrated; brand; engagement ... See more keywords