The Impact of Information Processing Styles and Persuasive Appeals on Consumers’ Engagement Intention Toward Social Media Video Ads
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DOI: 10.1080/10496491.2020.1851846
Abstract: Abstract Video advertisements have become a popular form of communication for advertisers seeking to reach promotion objectives. Yet, the literature on video ads on social media has mainly focused on the content characteristics driving consumers’… read more here.
Keywords: social media; information; engagement intention; video ads ... See more keywords
Teleworking, Work Engagement, and Intention to Quit during the COVID-19 Pandemic: Same Storm, Different Boats?
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DOI: 10.3390/ijerph19031267
Abstract: The ability to retain and engage employees is now, more than ever, a major strategic issue for organizations in the context of a pandemic paired with a persistent labor shortage. To this end, teleworking is… read more here.
Keywords: work; intention quit; work engagement; engagement intention ... See more keywords