Describing the use of behavior change techniques among the most popular home workout channels on YouTube: A quantitative content analysis.
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DOI: 10.1177/13591053221074584
Abstract: The purpose of our study was to describe characteristics of behavior change techniques (BCTs) employed by popular YouTube fitness channels and examine relationships between BCTs used and engagement metrics (e.g. views, likes, comments). Seventy-five videos… read more here.
Keywords: use behavior; engagement metrics; describing use; behavior change ... See more keywords