Describing the use of behavior change techniques among the most popular home workout channels on YouTube: A quantitative content analysis.
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DOI: 10.1177/13591053221074584
Abstract: The purpose of our study was to describe characteristics of behavior change techniques (BCTs) employed by popular YouTube fitness channels and examine relationships between BCTs used and engagement metrics (e.g. views, likes, comments). Seventy-five videos… read more here.
Keywords: use behavior; engagement metrics; describing use; behavior change ... See more keywords
The impact of engagement metrics overwhelms the influence of online disinhibition
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DOI: 10.5210/fm.v30i7.14146
Abstract: Clicking on the Like and Dislike buttons on social media has become an important channel for social engagement. This study examined the influence of online disinhibition and engagement metrics on Internet users’ attitude expressions via… read more here.
Keywords: online disinhibition; engagement metrics; disinhibition; like dislike ... See more keywords