The role of engagement in travel influencer marketing: the perspectives of dual process theory and the source credibility model
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DOI: 10.1080/13683500.2020.1845126
Abstract: ABSTRACT The purpose of this study was to examine the relative effects of travel social influencers (TSIs)’ total number of followers and engagement level on consumers’ intention to travel to the advertised destinations and purchase… read more here.
Keywords: credibility; influencer; travel influencer; travel ... See more keywords