Emoji, Playfulness, and Brand Engagement on Twitter
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DOI: 10.1016/j.intmar.2020.06.002
Abstract: Abstract Brands, both human and corporate, are increasingly communicating with their consumers using emojis. The current work examines if and how these pictographs shape online brand engagement on Twitter (i.e., likes & retweets). To do… read more here.
Keywords: emoji playfulness; engagement twitter; brand engagement; engagement ... See more keywords