Engaging customers in demand response programs: The role of reward and punishment in customer adoption in Switzerland
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DOI: 10.1016/j.erss.2021.101927
Abstract: Abstract It is challenging to engage customers in demand response programs, which require significant interventions in customers’ normal energy consumption patterns. Moreover, little is known about how customers can be motivated to adopt innovations that… read more here.
Keywords: reward punishment; engaging customers; response programs; demand response ... See more keywords