Gaining Ground: Search Engine Optimization and Its Implementation on an Indie Book Press
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DOI: 10.1007/s12109-019-09651-x
Abstract: This paper focuses on the historical and current day impact that search engine optimization (SEO) tools have in the context of increasing website traffic and, inevitably, online sales. It takes a special focus on the… read more here.
Keywords: engine optimization; company; search engine;
Evaluating state tourism websites using Search Engine Optimization tools
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DOI: 10.1016/j.tourman.2019.01.019
Abstract: Abstract Applying Search Engine Optimization (SEO) tools such as TrafficEstimate and Twitter Search, Google Trends, Alexa, SimilarWeb, SEMRUSH, SEO Analyzer, and Moz-Open Site Explorer; this research comparatively evaluates tourism websites of the government of India… read more here.
Keywords: tourism; engine optimization; state; tourism websites ... See more keywords