Enhancing compliance among channel members by modeling reward events: matching motivation and ability with model selection
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DOI: 10.1007/s11747-019-00681-7
Abstract: Enhancing compliance among channel members is a core, challenging issue in channel management. Building upon social comparison theory, we argue that distributors’ compliance with channel programs may hinge upon their motivation and their perceived ability… read more here.
Keywords: ability; compliance among; enhancing compliance; motivation ... See more keywords