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Enhancing customer experience through technological innovation in traditional travel agencies: evidences from Italy

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0 Published in 2020 at "Current Issues in Tourism"

DOI: 10.1080/13683500.2020.1734548

Abstract: ABSTRACT The study focuses on the adoption of Information and Communication Technologies (ICT) by traditional Travel Agencies (TAs) in the relationship with customers during the in-store purchase process. A survey has been developed on a… read more here.

Keywords: customer; travel agencies; enhancing customer; traditional travel ... See more keywords