Valence of YouTube Comments and College Student Reactions Towards Electronic Nicotine Product Counter-Marketing Messages.
Sign Up to like & getrecommendations! Published in 2023 at "Health communication"
DOI: 10.1080/10410236.2023.2177795
Abstract: Advertisements promoting and discouraging electronic nicotine products (ENPs) are widespread on social media. User interaction is a hallmark feature of social media sites. This study examined how user-comment valence (i.e. positive versus negative comments) influences… read more here.
Keywords: electronic nicotine; negative comments; attitudes toward; enp abstinence ... See more keywords