What impacts customer experience for B2B enterprises on using AI-enabled chatbots? Insights from Big data analytics
Sign Up to like & getrecommendations! Published in 2021 at "Industrial Marketing Management"
DOI: 10.1016/j.indmarman.2021.08.011
Abstract: Abstract Many B2B firms have widely accepted AI-based chatbots to provide human-like service interaction at different customer touchpoints in recent years. One of the objectives behind introducing this technology is to provide an enhanced, live… read more here.
Keywords: enterprises using; b2b enterprises; customer experience; customer ... See more keywords