Entrepreneurial marketing and firm performance: Synthesis and conceptual development
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DOI: 10.1016/j.jbusres.2018.12.035
Abstract: Abstract This study seeks to establish entrepreneurial marketing (EM) as a key construct that positively influences organizational performance. The authors review the evolution of the domain and conceptualization of EM and synthesize the literature that… read more here.
Keywords: marketing firm; marketing; performance; entrepreneurial marketing ... See more keywords
The effect of entrepreneurs’ personality on entrepreneurial marketing in textile sector: the mediating role of self-efficacy
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DOI: 10.35530/it.074.02.202179
Abstract: The study objective is to analyse the effect of big-five entrepreneurs' personality traits on entrepreneurial marketing while considering the mediating role of self-efficacy. Data were collected through a structured questionnaire; a study of 199 usable… read more here.
Keywords: entrepreneurial marketing; marketing; mediating role; self efficacy ... See more keywords