Mapping Entrepreneurs’ Orientation towards Sustainability in Interaction versus Network Marketing Practices
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DOI: 10.3390/su9091580
Abstract: By gliding sustainability into the mainstream areas of marketing strategy, the purpose of the current research is to analyze the influence of the entrepreneurs’ orientation towards sustainability on relational marketing practices—i.e., interaction versus network marketing.… read more here.
Keywords: orientation towards; marketing practices; entrepreneurs orientation; marketing ... See more keywords