Articles with "entrepreneurs use" as a keyword



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Why and how do individual entrepreneurs use digital channels in an emerging market? Determinants of use and channel coordination

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Published in 2021 at "International Journal of Emerging Markets"

DOI: 10.1108/ijoem-08-2020-0882

Abstract: PurposeMany studies have examined the use of social media by either customers or firms, especially in developed markets. However, little is known about why young individual entrepreneurs use digital channels (DCs) as business platforms in… read more here.

Keywords: social media; digital channels; individual entrepreneurs; entrepreneurs use ... See more keywords