Why and how do individual entrepreneurs use digital channels in an emerging market? Determinants of use and channel coordination
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DOI: 10.1108/ijoem-08-2020-0882
Abstract: PurposeMany studies have examined the use of social media by either customers or firms, especially in developed markets. However, little is known about why young individual entrepreneurs use digital channels (DCs) as business platforms in… read more here.
Keywords: social media; digital channels; individual entrepreneurs; entrepreneurs use ... See more keywords