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   Articles with "entrepreneurship global" as a keyword



Gender Entrepreneurship and Global Marketing

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recommendations! Published in 2017 at "Journal of Global Marketing"

DOI: 10.1080/08911762.2017.1316532

Abstract: ABSTRACT The purpose of this article is to redirect attention to the role of gender entrepreneurship in global marketing. The value of gender in global marketing through the use of words and behavior is discussed,… read more here.

Keywords: gender entrepreneurship; entrepreneurship global; global marketing; marketing ... See more keywords