Articles with "entry stage" as a keyword



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Independent café entrepreneurships in Klang Valley, Malaysia – Challenges and critical factors for success: Does family matter?

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Published in 2017 at "Journal of Destination Marketing and Management"

DOI: 10.1016/j.jdmm.2016.05.002

Abstract: Abstract This article investigates the challenges of Klang Valley's independent cafes at the entry stage, while also identifying their shared critical factors for success and their common practices. A total of five exemplar cases and… read more here.

Keywords: critical factors; family; success; factors success ... See more keywords