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Published in 2017 at "Journal of Destination Marketing and Management"
DOI: 10.1016/j.jdmm.2016.05.002
Abstract: Abstract This article investigates the challenges of Klang Valley's independent cafes at the entry stage, while also identifying their shared critical factors for success and their common practices. A total of five exemplar cases and…
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Keywords:
critical factors;
family;
success;
factors success ... See more keywords