Public environmental appeal and innovation of heavy-polluting enterprises
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DOI: 10.1016/j.jclepro.2019.03.035
Abstract: Abstract In recent years, the rapid development of China’s economy has caused a certain degree of environment damage, and the public environmental appeal has become increasingly strong, which has an impact on the production, management… read more here.
Keywords: heavy polluting; environmental appeal; polluting enterprises; public environmental ... See more keywords
Why a Single Pro-Environmental Appeal Works to Promote Behavioral Change
Sign Up to like & getrecommendations! Published in 2024 at "Journal of Advertising Research"
DOI: 10.2501/jar-2024-001
Abstract: Some brands, not-for-profit organizations, and social media influencers post tips to encourage prosocial behaviors. This is particularly prevalent in the context of environmental sustainability. Through a series of three studies, including a field experiment using… read more here.
Keywords: single pro; appeal works; works promote; promote behavioral ... See more keywords