Why do consumers purchase biodegradable plastic? The impact of hedonics and environmental motivations on switching intention from synthetic to biodegradable plastic among the young consumers
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DOI: 10.1016/j.jretconser.2021.102807
Abstract: Abstract Human concern for the environment has grown in tandem with recent economic development, particularly in emerging nations. This paradigm change has led Malaysians to pay more attention to synthetic plastics challenges, particularly in Malaysia.… read more here.
Keywords: biodegradable plastic; environmental motivations; switching intention; study ... See more keywords