“Be Careful What You Say”: The role of psychological reactance on the impact of pro-environmental normative appeals
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DOI: 10.1016/j.jbusres.2019.10.018
Abstract: Abstract In this paper, we investigate the impact of psychological reactance produced by normative appeals on the intention to behave sustainably. Across four studies, we demonstrate that freedom threat is an antecedent of psychological reactance… read more here.
Keywords: environmental normative; impact pro; pro environmental; psychological reactance ... See more keywords