Anxiety and Ephemeral Social Media Use in Negative eWOM Creation
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DOI: 10.1016/j.intmar.2017.09.005
Abstract: Consumers regularly share negative eWOM regarding brand experiences, yet the effects of emotions in this process are unknown. Using the framework of Stimulus–Organism–Response theory we operationalized our study in the context of ephemeral (self-deleting) social… read more here.
Keywords: social media; creation; anxiety; ephemeral social ... See more keywords
Sports fan experience: Electronic word-of-mouth in ephemeral social media
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DOI: 10.1016/j.smr.2017.06.003
Abstract: Abstract Fans consuming sporting events commonly use social media to spread electronic-word-of-mouth (eWOM) related to their experiences. Ephemeral social media, an emerging form of social media that auto-deletes content after a prescribed time, allows fans… read more here.
Keywords: social media; electronic word; fan experience; word mouth ... See more keywords