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Fleeting, But Not Forgotten: Ephemerality as a Means to Increase Recall of Advertising

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1 Published in 2021 at "Journal of Interactive Marketing"

DOI: 10.1016/j.intmar.2021.06.001

Abstract: Ephemeral social media is growing in popularity and brands are increasingly using this method to engage with and advertise to consumers. Yet, little research attention has been paid to how consumers perceive and retain social… read more here.

Keywords: advertising; recall; increase recall; social media ... See more keywords