To Pause With a Cliffhanger or a Temporary Closure? The Differential Impact of Serial Versus Episodic Narratives on Children’s Physical Activity Behaviors
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DOI: 10.1177/00936502231166091
Abstract: Research has supported the effectiveness of narratives for promoting health behavior, but different narrative presentation formats (serial vs. episodic) have seldom been compared. Suspense theories suggest that serial narratives, which do not provide a full… read more here.
Keywords: cliffhanger temporary; physical activity; pause cliffhanger; episodic narratives ... See more keywords