HOW CAN THE LEAN STARTUP APPROACH IMPROVE THE INNOVATION PROCESS OF ESTABLISHED COMPANIES? AN EXPERIMENTAL APPROACH
Sign Up to like & getrecommendations! Published in 2020 at "International Journal of Innovation Management"
DOI: 10.1142/s1363919621500298
Abstract: The Lean Startup approach and its related Minimum Viable Product thinking is one of the key trends not only in entrepreneurship, but also in more and more established companies. Before this backgro... read more here.
Keywords: startup approach; innovation; lean startup; established companies ... See more keywords