Advertisers’ perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
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DOI: 10.1080/13527266.2017.1409250
Abstract: Abstract Although they are key stakeholders, advertisers’ views on the usage of novel (integrated and/or interactive) advertising toward minors has remained largely unexplored in academic research. This study aims to fill this gap by examining… read more here.
Keywords: formats aimed; ethical appropriateness; new advertising; advertising ... See more keywords