When do consumers value ethical attributes? The role of perceived quality in gift-giving
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DOI: 10.1108/ejm-02-2019-0202
Abstract: Purpose Although research demonstrates the importance of ethical product attributes for consumers, a prior study has not examined the role of consumption target (i.e. self-purchases vs gift-giving) on consumers’ preference for products with ethical attributes.… read more here.
Keywords: role; gift giving; ethical attributes; product ... See more keywords
When helping is risky: The influence of ethical attributes on consumers’ willingness to buy farmer-assisting agricultural products online
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.1014972
Abstract: Chinese e-commerce platforms have long helped to sell agricultural products through farmer-assisting marketing activities, effectively alleviating the problem of stagnant agricultural products in some areas, and have become a valuable cause-related marketing strategy. The ethical… read more here.
Keywords: agricultural products; assisting agricultural; farmer assisting; ethical attributes ... See more keywords