Buy good, feel good? The influence of the warm glow of giving on the evaluation of food items with ethical claims in the U.K. and Germany
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Cleaner Production"
DOI: 10.1016/j.jclepro.2018.12.266
Abstract: Abstract Food products with ethical claims are stacked on supermarket shelves in ever increasing numbers, but their share of total food sales does not usually climb above a one-digit figure. Numerous consumer studies have investigated… read more here.
Keywords: items ethical; ethical claims; food items; food ... See more keywords