Are Ethical Consumers Happy? Effects of Ethical Consumers' Motivations Based on Empathy Versus Self-orientation on Their Happiness
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DOI: 10.1007/s10551-016-3236-1
Abstract: Studies on fair-trade consumption have concentrated on economic, demographic, and ethical issues, and research on consumers’ moral emotions and self-orientation is limited. Although consumers’ satisfaction with their consumption has been emphasized in consumer studies and… read more here.
Keywords: fair trade; ethical consumers; happiness; self orientation ... See more keywords