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Published in 2021 at "Journal of Islamic Marketing"
DOI: 10.1108/jima-02-2020-0042
Abstract: Purpose The primary aim of this study is to investigate how Islamic religiosity shapes the ethical attitude of customer relationship managers while predicting their behaviours. Design/methodology/approach A survey-based, cross-sectional data is collected from 257 customer…
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Keywords:
religiosity;
ethical intentions;
islamic religiosity;
bank managers ... See more keywords