An Ethical Marketing Approach to Wicked Problems: Macromarketing for the Common Good
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DOI: 10.1007/s10551-019-04277-7
Abstract: Macromarketing attempts to address issues that engage marketing and society and previous ethical scholarship has focused on distributive justice and on exchanges that occur in conventional markets. As our research highlights, however, the distributive justice… read more here.
Keywords: ethical marketing; common good; approach wicked; marketing ... See more keywords