Understanding ethical consumers: willingness-to-pay by moral cause
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DOI: 10.1108/jcm-02-2017-2103
Abstract: Moral issues such as environmental degradation and workers’ rights are no longer relegated to the political realm; today, they permeate the marketing of consumer products. Some consumer studies focus on organics, others on green goods… read more here.
Keywords: fair trade; ethical narratives; willingness pay; consumer ... See more keywords