Ethical Products = Less Strong: How Explicit and Implicit Reliance on the Lay Theory Affects Consumption Behaviors
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DOI: 10.1007/s10551-017-3669-1
Abstract: Abstract Many consumers implicitly associate sustainability with lower product strength. This so-called ethical = less strong intuition (ELSI) poses a major threat for the success of sustainable products. This article explores this pervasive lay theory and examines… read more here.
Keywords: ethical products; less strong; lay theory; explicit ... See more keywords