Consumers’ Personality Characteristics, Judgment of Salesperson Ethical Treatment, and Nature of Purchase Involvement
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DOI: 10.1007/s10551-019-04312-7
Abstract: Successful marketing efforts and professional sales encounters often depend on consumer involvement in the purchase decision process itself, which in turn may impact firm performance. Despite the importance of consumer involvement, research has yet to… read more here.
Keywords: purchase; ethical treatment; consumer; salesperson ethical ... See more keywords