Signaling authenticity of ethnic cuisines via handwriting
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DOI: 10.1016/j.annals.2020.103054
Abstract: Abstract Ethnic cuisines have become increasingly popular among travelers. Given people's demand for authenticity in ethnic dining, this research proposes and examines handwriting as a menu presentation strategy that boosts perceived authenticity of menu offerings… read more here.
Keywords: authenticity ethnic; signaling authenticity; via handwriting; ethnic cuisines ... See more keywords