Effect of intergroup-based emotions on attitude towards cross-ethnic products
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DOI: 10.1108/jcm-01-2015-1282
Abstract: Purpose While researchers have argued that multicultural marketplaces are conceptually different from other types of marketplaces, the marketing literature has only recently begun to develop multicultural perspective studies, and very little research has been done… read more here.
Keywords: research; effects socio; cross ethnic; ethnic products ... See more keywords