The processing of price comparison is not holistic but componential
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DOI: 10.1007/s00426-017-0884-4
Abstract: In three experiments, we evaluate whether the processing of prices is holistic or componential. When participants receive two prices and they select the higher price, distance effects are found when the distances between the two… read more here.
Keywords: euro cent; holistic componential; cent; price ... See more keywords