Organizational stigma: A complementary approach to individuating evaluation of organizations
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DOI: 10.1177/2046147x221089324
Abstract: Mainstream Public Relations literature concerns primarily with individuating, positive evaluation of organizations, such as relationship or reputation management. Comparatively, limited attention has been paid to the case when publics do not evaluate organizations as individual… read more here.
Keywords: evaluation; evaluation organizations; complementary approach; organizational stigma ... See more keywords