Expanding Evaluation to Progress Strategic Communication: Beyond Message Tracking to Open Listening
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DOI: 10.1080/1553118x.2018.1450255
Abstract: ABSTRACT Management writer Tom Peters noted that what gets measured is what gets done in organizations. Therefore, measurement and evaluation models and approaches provide insights into strategy. Furthermore, the most widely used approaches to evaluation… read more here.
Keywords: communication; evaluation progress; expanding evaluation; evaluation ... See more keywords