Sport Fan Evaluations of a Major League Baseball Season: Key Predictors and Influence on Future Evaluations and Consumption Behaviors
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Global Sport Management"
DOI: 10.1080/24704067.2017.1350590
Abstract: ABSTRACT The current study examined fan evaluations of Major League Baseball team performance for a previous season as well as predictions of, and consumption expectations for, an upcoming season. With respect to evaluations of the… read more here.
Keywords: team; evaluations major; fan evaluations; season ... See more keywords