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Published in 2020 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2019.11.062
Abstract: Abstract Understanding the psychological aspects that influence fans’ attachment to a sporting event can help shape its legacy as well as preparations for similar future events. Using theories of social identity and attachment, this study…
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Keywords:
team;
discrete emotions;
team identification;
event attachment ... See more keywords