From Anticipation to Action: Data Reveal Mobile Shopping Patterns During a Yearly Mega Sale Event in China
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DOI: 10.1109/tkde.2020.3001558
Abstract: The online retail market shows a sharp increase in traffic during holiday sales. The ability to distinguish customers who will likely purchase is critical for provisioning traffic and for providing cost-effective promotions. This paper uniquely… read more here.
Keywords: sale event; event china; sale; mega sale ... See more keywords