From intention to participation: Exploring the moderating role of a voucher-based event leveraging initiative
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DOI: 10.1016/j.smr.2019.03.002
Abstract: Abstract The purpose of this study was to explore relationships between intentions to try a sport after watching an elite sport event and post-event participation, and explore the role exposure to a post-event leveraging initiative… read more here.
Keywords: sport; event leveraging; event; post event ... See more keywords