Articles with "event markers" as a keyword



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The Effect of Future Event Markers on Intertemporal Choice Is Moderated by the Reliance on Emotions versus Reason to Make Decisions

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Published in 2017 at "Journal of Consumer Research"

DOI: 10.1093/jcr/ucw081

Abstract: This research examines how future event markers influence intertemporal choice, and it demonstrates across five studies that the number of salient events between a smaller-sooner and larger-later option impacts patience. The direction of the effect… read more here.

Keywords: versus reason; event markers; future event; intertemporal choice ... See more keywords