Sign Up to like & get
recommendations!
1
Published in 2017 at "Journal of Consumer Research"
DOI: 10.1093/jcr/ucw081
Abstract: This research examines how future event markers influence intertemporal choice, and it demonstrates across five studies that the number of salient events between a smaller-sooner and larger-later option impacts patience. The direction of the effect…
read more here.
Keywords:
versus reason;
event markers;
future event;
intertemporal choice ... See more keywords