Memorisation of Rugby World Cup sponsors: The Home Team Sponsor's Advantage
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DOI: 10.1080/24704067.2018.1432987
Abstract: ABSTRACT A challenge for mega sporting events such as the Rugby World Cup is to ensure that team sponsors are not confused with event sponsors. The purpose of this research is to (1) measure consumer… read more here.
Keywords: team; event sponsors; world cup; rugby world ... See more keywords