National identity and sporting mega-events in Brazil
Sign Up to like & getrecommendations! Published in 2019 at "Sport in Society"
DOI: 10.1080/17430437.2018.1490266
Abstract: Abstract Soft power is a two-step process. First, countries need to possess national cohesion and international credibility. Second, they can then project certain marketable images to other countries. When transferred into a discussion of sports,… read more here.
Keywords: mega events; sporting mega; national identity; national cohesion ... See more keywords