Evaluations of a sequence of affective events presented simultaneously: An investigation of the peak-end rule
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DOI: 10.1108/ejm-09-2016-0526
Abstract: Purpose A key finding in the affect integration literature is that for a sequence of events that unfolds sequentially, individuals attend to specific aspects of these events, such as the spread, peak, end, or trend.… read more here.
Keywords: events presented; peak end; affective events; end rule ... See more keywords