Articles with "evidence production" as a keyword



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EXPRESS: Scientific Evidence Production and Specialty Drug Diffusion

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Published in 2023 at "Journal of Marketing"

DOI: 10.1177/00222429231177627

Abstract: Specialty drugs treat complex, severe diseases and offer significant therapeutic advances. Despite their potential to transform patient care, little is known about the drivers of their diffusion. In this study the authors develop a framework… read more here.

Keywords: diffusion; scientific evidence; evidence production; specialty ... See more keywords